How we use AI —honestly
AI is part of how we work today, and you deserve a clear picture of what that means. This page is maintained by Hero Digital Marketing Agency to explain — in plain language — what we automate, what our senior team oversees, and how we handle your data.
People lead, AI assists. A real strategist reviews everything before it ships.
Four commitments we hold ourselves to.
A human always signs off.
Every AI-assisted deliverable is reviewed and edited by a senior strategist before it reaches you or your audience. AI helps us draft faster — it does not get the final word.
Your data stays yours.
We do not paste identifiable client data — customer lists, contact info, proprietary documents — into third-party AI tools. When we use AI for research or drafting, inputs are anonymized or aggregate only.
AI is a tool, not a shortcut.
We use AI where it genuinely sharpens the work: faster research, more creative variations, fewer tedious tasks. We don't use it to replace the expertise you're paying for.
We tell you what we use.
Ask any time which tools touched your project. We're happy to walk through our workflow, the AI assistants we use for drafts, and where humans take over.
The clear line between tool and team.
Here's exactly where AI assists our workflow and where a human strategist takes the lead.
Speed & scale tasks
- ›Research and brainstorming (keyword ideas, topic outlines, competitor scans)
- ›First drafts of long-form content, ad variations, and email copy
- ›Repetitive technical checks (broken links, schema gaps, page-speed flags)
- ›Bulk data formatting — turning raw analytics into clean reports
- ›Image and graphic variations for testing creative directions
Judgment, strategy & sign-off
- ✓Your overall strategy and quarterly growth plan
- ✓Final review and edit of every piece of content before it ships
- ✓Brand voice, tone, and positioning decisions
- ✓Client communication, weekly check-ins, and recommendations
- ✓Anything published to your website, social channels, or ad accounts
- ✓Interpretation of results and what to do next
Nothing ships without a human read.
Draft
A strategist scopes the work and uses AI assistants (e.g. ChatGPT, Claude, Gemini) to accelerate research and first drafts — never as the finished product.
Senior review
A senior strategist reads, edits, fact-checks, and brings the work in line with your brand voice and goals. They own what gets sent.
You approve
Anything that touches your website, ads, social, or customers is shared with you or your account lead before it goes live, on the cadence we agreed.
How we treat your information.
- No identifiable client data into AI tools. We do not paste customer lists, personal contact information, or proprietary client documents into third-party AI assistants. When AI is used for research or drafting, inputs are anonymized or aggregate only.
- Access on a need-to-know basis. Only team members working on your account have access to your account data, credentials, and reporting.
- You can ask, any time. Want to know which AI tools touched a specific deliverable, or how we approached a piece of research? Just ask your account lead.
- Read alongside our policies. This page describes our working practices. For the binding terms and full details on data handling and storage timeframes, see our Privacy Policy, our Data Retention page, and our Service Agreement.
Want to talk through how we'd handle your account?
Start with a free analysis. A real person reviews your site and sends back a clear plan — we'll happily walk through which parts involve AI and which don't.