Scale Your Beauty Brand with AI-Powered Marketing.
Customer acquisition, retention, and lifetime value optimization for beauty brands — skincare, cosmetics, fragrance, and luxury beauty products.
Beauty is the most competitive feed on the internet. Winning it isn't about spending more — it's about acquiring the customers who buy three times instead of once, and building the retention system that makes that happen automatically.
The Hero Team installs an AI-powered acquisition engine that targets high-LTV customer profiles instead of cheap clicks, then layers retention flows, influencer and UGC campaigns, and email/SMS marketing on top so every first purchase compounds into a second and third.
The result is a brand engine measured the way beauty founders actually measure: customer lifetime value, acquisition cost, repeat purchase rate, and subscription retention — reported monthly by a senior strategist, not a dashboard you have to interpret alone.
The three problems beauty brands tell us about most — and what we do about them.
High CAC, low LTV
You're paying more to acquire a customer than they're worth in their first 90 days. We rebuild targeting around high-LTV customer profiles and fix the margin math.
Followers but no sales
Big engagement, flat revenue. We convert audience into buyers with creator-led offers, shoppable UGC, and paid whitelisting tied to tracked revenue.
One-time buyers who never return
No second purchase means no profitable brand. AI retention flows — refills, replenishment timing, VIP tiers — turn first orders into repeat revenue.
Not a template. Every playbook is tuned to the buying behavior, ticket size, and follow-up cadence your industry actually requires.
AI Customer Acquisition Engine
Meta, Instagram, and TikTok campaigns modeled on your highest-LTV customers, with AI creative testing and bidding managed to contribution margin, not vanity ROAS.
AI Retention & Loyalty Flows
Replenishment timing, post-purchase education, win-back sequences, VIP tiers, and referral programs that lift repeat purchase rate and subscription retention.
Influencer & UGC Campaigns
Creator sourcing, briefs, contracts, and whitelisting — with affiliate codes and tracked links so every partnership reports real revenue, not impressions.
Email Marketing Automation
Klaviyo-grade email and SMS programs: welcome, abandoned browse and cart, replenishment, launch calendars, and segmented campaigns tied to LTV cohorts.
Same disciplined sequence for every account. No mystery, no vague deliverables.
Brand audit
We analyze your customer cohorts, CAC, LTV, repeat purchase rate, creative library, and current flows to find the profit leaks first.
AI acquisition launch
High-LTV audience modeling, creative batch one, and paid campaigns live across Meta, Instagram, and TikTok within 14 days.
Retention flows install
Email and SMS lifecycle flows, replenishment timing, and loyalty tiers go live so new customers immediately enter a repeat-purchase system.
Influencer campaigns
Creator partnerships and UGC production run on a monthly cadence, with whitelisting scaling the winners into paid.
Your beauty brands growth bundle
- Meta, Instagram & TikTok ads management
- Email marketing strategy, design & automation
- SMS retention and replenishment flows
- Influencer partnership sourcing & management
- UGC content production and creative testing
- Subscription and replenishment optimization
- Monthly LTV + CAC reporting with a senior strategist
Los Angeles skincare brand
Rebuilt acquisition around high-LTV lookalikes, launched creator-led UGC as the primary creative engine, and installed replenishment and VIP flows — repeat purchase rate more than doubled while CAC fell.
Serving beauty brands across LA
Headquartered at 10880 Wilshire Blvd, Los Angeles, CA 90024 — supporting owners in:
Core capabilities behind the bundle
The services powering your beauty brands growth engine — each one owned by a senior strategist.
Do you work with DTC brands, retail brands, or both?
Both. DTC is our primary model — full-funnel acquisition plus retention. For retail and wholesale brands we adapt attribution to sell-through and use paid media to drive retail velocity alongside your own store.
Can you help with Amazon and other marketplaces?
Yes. We coordinate marketplace demand with your DTC channel so Amazon and similar marketplaces capture branded search without cannibalizing your highest-margin first-party sales.
What influencer budget do we need?
Most beauty brands see meaningful traction starting at $2,000–$5,000/mo for creator partnerships and UGC production, separate from paid media spend. We scale from micro-creators up as the tracked revenue supports it.
Do you create the content, or do we?
We do. UGC production, creator briefs, editing, and ad creative are all handled in-house or through our vetted creator network. If you already have a content team, we direct and test what they produce.
How long until we see results?
Typically a first lift in acquisition performance within 14 days of launch, with meaningful customer lifetime value improvement showing across cohorts at 60–90 days once retention flows have cycled.
Do you optimize subscription and subscription-box programs?
Yes. We tune offer structure, first-shipment experience, replenishment timing, churn-save flows, and pause-instead-of-cancel logic to raise subscriber retention and lifetime value.
Want a free growth plan built for your beauty brand?
Answer 5 questions. We'll send a custom growth plan to your inbox and phone in under 2 minutes.