Predictable Pipelinefor SaaS,Engineered with AI.
AI-powered demand-gen for SaaS — inbound SEO + GEO, paid search on high-intent terms, LinkedIn/outbound orchestration, and lifecycle automations that convert PQLs into paid seats.
A growth engine, not a checklist.
SaaS growth is not a channel — it's a compounding system where inbound SEO, paid, outbound, and lifecycle all feed each other. Most SaaS teams run those four in silos with no attribution, no AI, and no way to know which motion actually produced pipeline. That's why CAC keeps climbing and payback keeps sliding.
The Hero Team installs an AI-first demand engine: BOFU + GEO content that gets your product cited in ChatGPT, Perplexity, and Google AI Overviews; AI-orchestrated LinkedIn and cold outbound with real intent signals; paid managed to CAC targets, not vanity ROAS; and PQL lifecycle automations that lift free-to-paid conversion.
You get pipeline you can attribute, CAC that actually paybacks, and an AI-run growth org without hiring 5 more marketers.
Sound familiar?
The three problems saas tell us about most — and what we do about them.
Content with zero pipeline attribution
You publish, no one knows what closed. AI-tuned content strategy targets BOFU keywords and ties every post to opportunity + closed-won.
Paid CAC that never paybacks
SaaS category and competitor terms are brutal without AI bid tuning. We run them to real CAC/LTV targets — not clicks or MQL vanity.
Outbound flagged as spam
Cold sequences without research burn domains. AI-orchestrated outbound uses account research + intent signals so every touch is personalized and lands.
Free trial → paid stuck under 15%
PQLs sign up and vanish. AI-driven in-app + email nudges tied to activation events push conversion to 25%+.
Built for saas.
Not a template. Every playbook is tuned to the buying behavior, ticket size, and follow-up cadence your industry actually requires.
AI SEO + GEO Content Programs
Product-led BOFU content and GEO optimization that gets you cited in ChatGPT, Perplexity, and Google AI Overviews — the new distribution layer for SaaS.
CAC-Managed Google + LinkedIn Paid
Category, competitor, and demand-capture campaigns managed to CAC and payback targets, with AI creative and audience iteration.
AI Outbound Orchestration
Intent-triggered LinkedIn + cold email sequences with AI account research and personalization — deliverable, human-quality, at scale.
PQL Lifecycle & Activation Engine
AI-driven in-app + email nudges tied to real activation events that lift free-to-paid conversion and drive expansion revenue.
From onboarding to booked revenue.
Same disciplined sequence for every account. No mystery, no vague deliverables.
ICP + funnel audit
Where activation breaks, which keywords convert, which channels payback.
Content + GEO engine on
First BOFU cluster + GEO push launches in month 1.
Paid + outbound integration
Category paid + intent-triggered outbound wired to the same CRM.
Lifecycle activation
PQL scoring + in-app + email nudges to lift trial→paid rate.
Your saas growth bundle
- SEO + GEO content strategy + production
- Google + LinkedIn Ads management
- AI outbound sequencing
- Lifecycle + PQL automation
- HubSpot / Salesforce reporting
- Monthly CAC + payback readouts
Venice-based B2B SaaS
Rebuilt category + competitor paid, launched GEO content, and installed PQL scoring — inbound share of pipeline went from 18% to 44%.
Serving saas across LA
Headquartered at 10880 Wilshire Blvd, Los Angeles, CA 90024 — supporting owners in:
Core capabilities behind the bundle
The services powering your saas growth engine — each one owned by a senior strategist.
Answered.
Do you work with pre-revenue startups?
Yes, if you have ICP clarity and product-market fit signal. Otherwise we recommend the Startups engagement.
Which CRMs do you support?
HubSpot and Salesforce primary. Attio, Pipedrive, and Close on request.
Can you help with product marketing?
Positioning and messaging yes; full PMM function no. We coordinate with your PMM lead when present.
Want a free growth plan built for your saa?
Answer 5 questions. We'll send a custom growth plan to your inbox and phone in under 2 minutes.